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Consumers switching to online shopping during the pandemic in Italy 2020, by age

In 2020, about 43 percent of Italian consumers decided to buy online products they used to purchase in stores before the coronavirus pandemic. According to a survey, 52.2 percent of Italians between 18 and 34 years old reported this purchasing habit, while only one in five consumers aged over 65 switched to online shopping.

Share of Italian consumers switching to online shopping during the pandemic in Italy in 2020, by age

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Release date

October 2020



Survey time period


Special properties

respondents answering yes to the original survey

Supplementary notes

This question was phrased by the source as follows: "Lei ha acquistato online prodotti che prima acquistava nei negozi fisici?"
The source gives no information about the survey methodology.

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Statistics on "Online shopping in Italy "

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