In 2021, TV was the largest medium in Belgium, attracting 36.3 percent of the total advertising spending. The internet and radio followed, with 34.3 percent and 14.7 percent, respectively.
Distribution of advertising spending in Belgium in 2021, by medium
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Statistics on Advertising in Belgium
European market overview
4
Belgian market overview
6
- Premium Statistic Offline advertising expenditure Belgium 2015-2021
- Premium Statistic Offline ad spending in Belgium 2021, by medium
- Premium Statistic Ad spend distribution in Belgium 2021, by medium
- Premium Statistic Ad spending growth in Belgium 2014-2024
- Premium Statistic Ad spend in Belgium 2020, by category
- Premium Statistic Leading media agencies in Belgium 2021
Digital advertising
4
Linear media advertising
6
- Premium Statistic Magazine ad spending in Belgium 2018-2022
- Premium Statistic Newspaper ad spending in Belgium 2018-2022
- Premium Statistic Free local press ad spending in Belgium 2015-2021
- Premium Statistic TV ad spending in Belgium 2018-2022
- Premium Statistic Radio ad spending in Belgium 2018-2022
- Premium Statistic OOH ad spending in Belgium 2018-2022
Media consumption
5
- Premium Statistic Daily television viewing time in Belgium 2014-2020
- Premium Statistic Market share TV stations French-speaking Belgium 2021
- Premium Statistic Market share TV stations Dutch-speaking Belgium 2021
- Premium Statistic Daily reach Dutch radio stations in Belgium 2021
- Premium Statistic Daily reach French radio stations in Belgium 2021
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17
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United Media Agencies, & UBA Belgium. (March 13, 2022). Distribution of advertising spending in Belgium in 2021, by medium [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies, und UBA Belgium. "Distribution of advertising spending in Belgium in 2021, by medium." Chart. March 13, 2022. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies, UBA Belgium. (2022). Distribution of advertising spending in Belgium in 2021, by medium. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies, and UBA Belgium. "Distribution of Advertising Spending in Belgium in 2021, by Medium." Statista, Statista Inc., 13 Mar 2022, https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies & UBA Belgium, Distribution of advertising spending in Belgium in 2021, by medium Statista, https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/ (last visited March 21, 2023)
Distribution of advertising spending in Belgium in 2021, by medium [Graph], United Media Agencies, & UBA Belgium, March 13, 2022. [Online]. Available: https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/