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Products Millennials prefer to purchase in-store globally 2019

Some 68 percent of surveyed Millennials stated that they shop exclusively or mostly in physical stores for food, beverages and/or groceries according to a worldwide survey carried out in September and October of 2019. Millennial respondents were least likely to exclusively shop in-store for sporting goods and equipment.

Share of Millennials who shop exclusively or mostly in physical stores for goods worldwide in 2019, by product type

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Release date




Survey time period

September and October 2019

Number of respondents

18,520 respondents

Method of interview

Online survey

Supplementary notes

Questions pertaining to the purchase of alcoholic beverages were asked only to respondents over the age of 25

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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