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Millennials: Attitudes towards branded and unbranded products in Great Britain 2014

This statistic shows the attitudes of millennial grocery shoppers (aged 22 to 30) towards branded and unbranded products in Great Britain in 2014. Of respondents, 43 percent said they do not see any difference between branded and private/own brand food.

Attitudes of millennial (22-30) grocery shoppers towards branded and unbranded products in Great Britain in 2014

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-30years

Special properties

Millennials (22%) Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

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