Why Millennials enjoy shopping in U.S. brick and mortar stores 2018

Not having to wait for products to be delivered, as with online shopping, was the leading reason for American Millennials to shop in physical retail stores in 2018. According to the survey, being able to see, hold and try on products before purchasing was the second most cited motive to visit brick-and-mortar stores over online stores.

Millennial population in the United States

Anyone born between 1981 and 1996 is considered a Millennial. In the United States there were approximately 72.06 Millennials in 2017, making it the third largest generational cohort at that time. It is, therefore, important for retailers and brands to pay attention to their shopping behavior and preferences.

Millennial shopping behavior

According to a recent survey, some 56 percent of Millennial respondents stated that they shop at least once a week in brick-and-mortar stores, more than both Gen Xers and Baby Boomers. Millennials were also the most likely generation to shop in order to improve their mood in the United States.

Reasons Millennials like to shop in physical stores in the U.S. in 2018*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2018

Region

United States

Survey time period

2018

Number of respondents

>1,000

Supplementary notes

* Excluding convenience and grocery stores.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.