According to industry estimates, 60 percent of Snapchat's advertising revenue in the United States was derived from video. Other advertising only accounted for 40 percent of the photo sharing network's 2018 revenues.
Video revenue share of selected social networks in the United States in 2018
*Includes Instagram ad revenues Video includes paid video advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing organic social video content
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
eMarketer. (October 9, 2018). Video revenue share of selected social networks in the United States in 2018 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Video revenue share of selected social networks in the United States in 2018." Chart. October 9, 2018. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. (2018). Video revenue share of selected social networks in the United States in 2018. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Video Revenue Share of Selected Social Networks in The United States in 2018." Statista, Statista Inc., 9 Oct 2018, https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer, Video revenue share of selected social networks in the United States in 2018 Statista, https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/ (last visited June 27, 2022)