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U.S. social network video revenue share 2018

Published by A. Guttmann, Jul 8, 2020
According to industry estimates, 60 percent of Snapchat's advertising revenue in the United States was derived from video. Other advertising only accounted for 40 percent of the photo sharing network's 2018 revenues.

Video revenue share of selected social networks in the United States in 2018

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Source

Release date

October 2018

Region

United States

Survey time period

2018

Supplementary notes

*Includes Instagram ad revenues
Video includes paid video advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing organic social video content

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