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Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
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Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
by A. Guttmann,
last edited
Jan 18, 2019
The graph presents the digital advertising spending in the United States from 2017 to 2023, broken down by format. The digital video ad revenue in the U.S. is expected to grow from 8.98 billion U.S. dollars in 2017 to 14.16 billion in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
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| Banner | Video | Search | Social media | Classifieds | |
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by A. Guttmann,
last edited
Jan 18, 2019
The graph presents the digital advertising spending in the United States from 2017 to 2023, broken down by format. The digital video ad revenue in the U.S. is expected to grow from 8.98 billion U.S. dollars in 2017 to 14.16 billion in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- November 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
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Social media advertising in the U.S. (DMO)
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Everything On "Social media advertising in the U.S. (DMO)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
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Statistics on "Digital video advertising in the U.S. (DMO)"
- Overview
The most important statistics
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Revenue
The most important statistics
- Digital video advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Digital video advertising spending growth in the United States from 2018 to 2023Digital Market Outlook: digital video ad revenue change in the U.S. 2018-2023
- Digital video advertising spending growth in the United States from 2018 to 2023, by deviceDigital Market Outlook: digital video ad revenue change U.S. 2018-2023, by device
- Digital video advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: digital video ad revenue per internet user U.S. 2017-2023
- Digital video advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)Digital Market Outlook: video ad revenue per internet user U.S. 2017-2023, by device
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2016-2022
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by deviceDigital Market Outlook: video ad revenue as share of GDP U.S. 2016-2022, by device
- Country comparisons
The most important statistics
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format
- Digital Market Outlook: digital classifieds ad revenue France 2016-2022, by vertical
- Digital Market Outlook: digital classifieds ad revenue in Italy 2016-2022 by vertical
- U.S. retailers: digital marketing spend vs. revenue share 2015, by format
- Digital share of select media companies' ad revenue in the U.S. 2014
- Nigeria desktop ad revenue 2010-2022, by format
- Digital Market Outlook: digital video ad revenue in Germany 2016-2022, by device
- Google and Facebook's share of digital display ad spending in the UK 2012-2016
- Percentage growth of programmatic video revenue in the Nordics 2017
- Digital advertising spending in New Zealand 2008-2015, by type
- Digital share of advertising spending in Sweden 2008-2015
- Attitudes towards ads on websites in Finland 2018
- Digital media ad spend change in the U.S. Q4 2014, by type
- Attitudes towards ads on websites in Germany 2018
- Survey on usefulness of ads in internet newspapers in Norway 2017, by age
- Opinion on planners turning into data analysts by using ad tech in the UK 2015
- Digital ad spend forecast Thailand 2019, by industry
- Factors to ensure consumer receptivity to advertising campaigns in Europe 2018
- Digital advertising expenditure in Norway 2011-2015, by medium
Studies
- Digital advertising in Latin America
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
Statistics on "Digital video advertising in the U.S. (DMO)"
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Digital video advertising spending growth in the United States from 2018 to 2023
- Digital video advertising spending growth in the United States from 2018 to 2023, by device
- Digital video advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Digital video advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by device
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Digital advertising spending worldwide from 2017 to 2023, by format (in million U.S. dollars)
- Digital classifieds advertising revenue in France from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital classifieds advertising revenue in Italy from 2016 to 2022, by vertical (in million U.S. dollars)
- Retailers' digital marketing spending vs. revenue share in the United States as of March 2015, by format
- Digital share of select media companies' ad revenue in the United States in 2014
- Wired internet advertising revenue in Nigeria from 2010 to 2022, by format (in million U.S. dollars)
- Digital video advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Digital advertising expenditure in New Zealand from 2008 to 2015, by type (in million U.S. dollars)
- Digital advertising share of advertising spending in Sweden from 2008 to 2015
- Attitudes towards ads on websites in Finland in 2018
- Growth of digital media advertising spending in the United States in the 4th quarter 2014, by type
- Attitudes towards ads on websites in Germany in 2018
- Usefulness of ads in internet newspapers in Norway in 2017, by age
- Due to ad tech are planners evolving into data analysts?
- Digital advertising expenditure forecast in Thailand for 2019, by industry
- Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018
- Digital advertising expenditure in Norway from 2011 to 2015, by medium (in million U.S. dollars)
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