Name: Digital Market Outlook: digital advertising spending in the U.S. 2017-2023, by format
Creator: Statista

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The graph presents the digital advertising spending in the United States from 2017 to 2023, broken down by format. The digital video ad spending in the U.S. is expected to grow from 8.98 billion U.S. dollars in 2017 to 14.16 billion in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)

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Release date

November 2018

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Region

United States

Survey time period

2017 to 2018

Supplementary notes

* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.