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Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
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Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
The graph presents the digital advertising spending in the United States from 2017 to 2023, broken down by format. The digital video ad revenue in the U.S. is expected to grow from 8.98 billion U.S. dollars in 2017 to 14.16 billion in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
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The graph presents the digital advertising spending in the United States from 2017 to 2023, broken down by format. The digital video ad revenue in the U.S. is expected to grow from 8.98 billion U.S. dollars in 2017 to 14.16 billion in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Show more- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
Other statistics on the topic
Digital Advertising
Digital Market Outlook: digital advertising revenue in selected countries 2018
Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
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Social media advertising in the U.S. (DMO)
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Everything On "Social media advertising in the U.S. (DMO)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Digital video advertising in the U.S. (DMO)"
- Overview
The most important statistics
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Revenue
The most important statistics
- Digital video advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Digital video advertising spending growth in the United States from 2018 to 2023Digital Market Outlook: digital video ad revenue change in the U.S. 2018-2023
- Digital video advertising spending growth in the United States from 2018 to 2023, by deviceDigital Market Outlook: digital video ad revenue change U.S. 2018-2023, by device
- Digital video advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: digital video ad revenue per internet user U.S. 2017-2023
- Digital video advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)Digital Market Outlook: video ad revenue per internet user U.S. 2017-2023, by device
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2016-2022
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by deviceDigital Market Outlook: video ad revenue as share of GDP U.S. 2016-2022, by device
- Country comparisons
The most important statistics
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format
- Digital Market Outlook: digital classifieds ad revenue in Italy 2016-2022 by vertical
- Digital Market Outlook: digital classifieds ad revenue France 2016-2022, by vertical
- U.S. retailers: digital marketing spend vs. revenue share 2015, by format
- Digital share of select media companies' ad revenue in the U.S. 2014
- Nigeria desktop ad revenue growth 2011-2019, by format
- Percentage growth of programmatic video revenue in the Nordics 2017
- Digital Market Outlook: digital video ad revenue in Germany 2016-2022, by device
- Google and Facebook's share of digital display ad spending in the UK 2012-2016
- Digital advertising expenditure in Turkey 2008-2015, by medium
- Digital media ad spend change in the U.S. Q4 2014, by type
- Digital share of advertising spending in Sweden 2008-2015
- Digital share of advertising spending in Finland 2008-2015
- Digital advertising spending change in Malaysia 2008-2015
- Opinions on ads shown next to relevant content in the United Kingdom (UK) 2018
- Frequency of seeing ads around offensive online content in the U.S. 2017, by gender
- Impact of digital solutions on media agency business model in the UK 2015
- Market size of the digital classifieds in India 2011-2015
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- Ad blocking
- Banner advertising in the United Kingdom
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Digital video advertising in the U.S. (DMO)"
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Digital video advertising spending growth in the United States from 2018 to 2023
- Digital video advertising spending growth in the United States from 2018 to 2023, by device
- Digital video advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Digital video advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022
- Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by device
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Digital advertising spending worldwide from 2017 to 2023, by format (in million U.S. dollars)
- Digital classifieds advertising revenue in Italy from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital classifieds advertising revenue in France from 2016 to 2022, by vertical (in million U.S. dollars)
- Retailers' digital marketing spending vs. revenue share in the United States as of March 2015, by format
- Digital share of select media companies' ad revenue in the United States in 2014
- Change in wired internet advertising revenue in Nigeria from 2011 to 2019, by format
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Digital video advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016
- Digital advertising expenditure in Turkey from 2008 to 2015, by medium (in million U.S. dollars)
- Growth of digital media advertising spending in the United States in the 4th quarter 2014, by type
- Digital advertising share of advertising spending in Sweden from 2008 to 2015
- Digital advertising share of advertising spending in Finland from 2008 to 2015
- Digital advertising expenditure growth in Malaysia from 2008 to 2015
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How often do you see any advertising around offensive content that you see online? (by gender)
- How are data-driven digital solutions and big data changing your client offering or business model?
- Market size of digital classifieds in India from 2011 to 2015 (in billion Indian rupees)
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