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Digital Market Outlook: digital advertising spending in the U.S. 2017-2024, by format

Digital advertising spending in the United States from 2017 to 2024, by format

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Sources

Release date

July 2020

Region

United States

Survey time period

2017 to 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Our data is based on ad spending coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on "Digital video advertising in the U.S. (DMO)"

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