Digital Market Outlook: digital advertising spending in the U.S. 2017-2024, by format

Published by Statista Research Department, Mar 18, 2021

The graph presents the digital advertising spending in the United States from 2017 to 2024, broken down by format. The digital video ad spending in the U.S. is expected to grow from 8.92 billion U.S. dollars in 2017 to 12.66 billion in 2024. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital advertising spending in the United States from 2017 to 2024, by format (in million U.S. dollars)

	Classifieds	Video	Social media	Banner	Search
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Sources

Release date

July 2020

More information

Region

United States

Survey time period

2017 to 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Our data is based on ad spending coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.