Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device

Social media advertising spending in the United States from 2018 to 2027, by device

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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Statistics on " Digital advertising formats in the United States "

Other statistics that may interest you Digital advertising formats in the United States

Overview

8

Display advertising

8

Search advertising

7

Audio advertising

5

Social media advertising

5

In-game advertising

5

Consumer attitudes

6

Further related statistics

16
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