Digital Market Outlook: social media ad spend change in the U.S. 2018-2023

The graph presents the social media advertising spending growth in the United States from 2018 to 2023. The social media ad spend in the U.S. grew by 18.1 percent in 2019 compared to the previous year. An overview of all Digital Markets can be found here.
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Social media advertising spending growth in the United States from 2018 to 2023

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Sources

Release date

October 2019

Region

United States

Survey time period

2018 and 2019

Supplementary notes

* Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on "Social media advertising in the U.S. (DMO)"

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