• Digital Market Outlook: U.S. social media ad spend per internet user 2025

The social media advertising spending per internet user in the U.S. is expected to grow from 169.5 U.S. dollars in 2020 to 255.5 dollars in 2025. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Social media advertising average spending per internet user in the United States from 2017 to 2025 (in U.S. dollars)

Characteristic	Average spending per internet user in U.S. dollars
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

October 2021

More information

Region

United States

Survey time period

2017 to 2020

Supplementary notes

* Forecast - data as of October 2021.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social media advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.
Further information on methodology can be found here.