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Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
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Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
The graph presents the social media advertising average spending per internet user in the United States from 2017 to 2023. The social media advertising revenue per internet user in the U.S. is expected to grow from 68.34 U.S. dollars in 2017 to 232.08 dollars in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Social media advertising in the U.S. – additional information
Considering social networks such as Facebook, Twitter and LinkedIn are free services for users, their business models heavily rely on advertising in order to make profit. Social networks increase their value to advertisers by offering vast amount of data, highly targeted ads, along with new features and services. Social media advertising is gaining space in the industry, showing growth projections for the coming years. Social media advertising already accounted for 23 percent of the total global digital ad expenditure in 2013. By 2017, this share is forecast to increase to 34.5 percent. Mobile social media advertising is one of the key areas of this industry. According to forecasts, mobile social media ad in the U.S. is expected to grow its share of social media advertising from 66 percent in 2014 to about 93 percent by 2020.
Led by the U.S., North America is the largest market for social media advertising, as spending in the region accounted for about 41 percent of the total global spending in this ad segment. Facebook's average revenue per user (ARPU) in the U.S. and Canada, for example, is higher than in any other region. In the last quarter of 2015, Facebook's ARPU in these two countries was at 13.54 U.S. dollars, while Facebook’s ARPU in Europe was 4.5 U.S. dollars. Social media advertising ARPU in the U.S. is forecast to nearly double from 2015 to 2020. In 2015, each user in the U.S. generated an average of 41.03 U.S. dollar for social media companies. By 2020, this figure is forecast to total 82.75 U.S. dollars.
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The graph presents the social media advertising average spending per internet user in the United States from 2017 to 2023. The social media advertising revenue per internet user in the U.S. is expected to grow from 68.34 U.S. dollars in 2017 to 232.08 dollars in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Social media advertising in the U.S. – additional information
Considering social networks such as Facebook, Twitter and LinkedIn are free services for users, their business models heavily rely on advertising in order to make profit. Social networks increase their value to advertisers by offering vast amount of data, highly targeted ads, along with new features and services. Social media advertising is gaining space in the industry, showing growth projections for the coming years. Social media advertising already accounted for 23 percent of the total global digital ad expenditure in 2013. By 2017, this share is forecast to increase to 34.5 percent. Mobile social media advertising is one of the key areas of this industry. According to forecasts, mobile social media ad in the U.S. is expected to grow its share of social media advertising from 66 percent in 2014 to about 93 percent by 2020.
Led by the U.S., North America is the largest market for social media advertising, as spending in the region accounted for about 41 percent of the total global spending in this ad segment. Facebook's average revenue per user (ARPU) in the U.S. and Canada, for example, is higher than in any other region. In the last quarter of 2015, Facebook's ARPU in these two countries was at 13.54 U.S. dollars, while Facebook’s ARPU in Europe was 4.5 U.S. dollars. Social media advertising ARPU in the U.S. is forecast to nearly double from 2015 to 2020. In 2015, each user in the U.S. generated an average of 41.03 U.S. dollar for social media companies. By 2020, this figure is forecast to total 82.75 U.S. dollars.
Show moreSocial media advertising in the U.S. – additional information
Considering social networks such as Facebook, Twitter and LinkedIn are free services for users, their business models heavily rely on advertising in order to make profit. Social networks increase their value to advertisers by offering vast amount of data, highly targeted ads, along with new features and services. Social media advertising is gaining space in the industry, showing growth projections for the coming years. Social media advertising already accounted for 23 percent of the total global digital ad expenditure in 2013. By 2017, this share is forecast to increase to 34.5 percent. Mobile social media advertising is one of the key areas of this industry. According to forecasts, mobile social media ad in the U.S. is expected to grow its share of social media advertising from 66 percent in 2014 to about 93 percent by 2020.
Led by the U.S., North America is the largest market for social media advertising, as spending in the region accounted for about 41 percent of the total global spending in this ad segment. Facebook's average revenue per user (ARPU) in the U.S. and Canada, for example, is higher than in any other region. In the last quarter of 2015, Facebook's ARPU in these two countries was at 13.54 U.S. dollars, while Facebook’s ARPU in Europe was 4.5 U.S. dollars. Social media advertising ARPU in the U.S. is forecast to nearly double from 2015 to 2020. In 2015, each user in the U.S. generated an average of 41.03 U.S. dollar for social media companies. By 2020, this figure is forecast to total 82.75 U.S. dollars.
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- Release date
- November 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.
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Digital Market Outlook: social media advertising revenue in selected countries 2018
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Statistics on "Social media advertising in the U.S. (DMO)"
- Overview
The most important statistics
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Revenue
The most important statistics
- Social media advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2017-2023
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2017-2023, by device
- Social media advertising spending growth in the United States from 2018 to 2023Digital Market Outlook: social media advertising revenue change in the U.S. 2018-2023
- Social media advertising spending growth in the United States from 2018 to 2023, by deviceDigital Market Outlook: social media ad revenue change U.S. 2018-2023, by device
- Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Social media (SM) advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)Digital Market Outlook: SM ad revenue per internet user U.S. 2017-2023, by device
- Social media advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022Digital Market Outlook: social media ad revenue as share of GDP in the U.S. 2016-2022
- Social media (SM) advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by deviceDigital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- Country comparisons
The most important statistics
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2018
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Statistics on "Social media advertising in the U.S. (DMO)"
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Social media advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Social media advertising spending growth in the United States from 2018 to 2023
- Social media advertising spending growth in the United States from 2018 to 2023, by device
- Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Social media (SM) advertising average spending per internet user in the United States from 2017 to 2023, by device (in U.S. dollars)
- Social media advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022
- Social media (SM) advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by device
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Twitter's average revenue per monthly active user from 1st quarter 2015 to 4th quarter 2016 (in U.S. dollars)
- Facebook's average revenue per monthly active user from 1st quarter 2015 to 4th quarter 2016 (in U.S. dollars)
- Social media advertising revenue in Germany from 2016 to 2022, by device (in million U.S. dollars)
- Social media advertising revenue in China from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising revenue in Japan from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising revenue in Italy from 2016to 2022, by device (in million U.S. dollars)
- Average retail e-commerce revenue per user in the United States from 2017 to 2023 (in U.S. dollars)
- Average retail e-commerce revenue per user in France from 2017 to 2023 (in U.S. dollars)
- Average retail e-commerce revenue per user in Germany from 2017 to 2023 (in U.S. dollars)
- Social network advertising spending in the United Kingdom (UK) from 2012 to 2016 (in million GBP)
- Social network advertising spending growth in the United Kingdom (UK) from 2012 to 2016
- Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016
- Share of digital advertising spending going on Facebook in the United Kingdom (UK) from 2012 to 2016
- Share of Facebook's global ad revenues coming from the United Kingdom (UK) from 2012 to 2016
- Forecast of Video Games ARPU by segment in the Netherlands from 2017 to 2023 (in U.S. dollar)
- Average revenue per fixed voice connection in the United Kingdom (UK) 2016, by revenue centre (in GBP per month)
- Market share of video advertising out of social media advertising in Italy from 2015 to 2017
- Average revenue per user of HKT Trust in Hong Kong from 2013 to 2019 (in Hong Kong dollars)
- Thinking about the problems or issues you had with the loyalty scheme, please give specific examples of why you were dissatisfied?*
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