Largest social media advertising markets worldwide 2022

Leading markets worldwide in 2022, by social media advertising spending

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Social media advertising and marketing worldwide "

Other statistics that may interest you Social media advertising and marketing worldwide

Overview

7

Usage

6

Effectiveness & metrics

6

Market leaders

6

Consumers

8

Further related statistics

17
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.