Audio penetration rate by format in Spain 2021

According to a study from 2021 on audio consumption in Spain, the penetration rate of both streaming and podcasts among internet users has increased over the years. While in 2018 only one percent of surveyed internet users listened to podcasts online this has increased to a share of 2.3 in 2021. With the U.K. and the U.S. being the biggest podcast markets worldwide, there is still a lot of market potential in other European countries.

Audio penetration rate among internet users in Spain from 2018 to 2021, by format

Characteristic	Streaming	Podcasts
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Release date

January 2022

More information

Region

Spain

Survey time period

2018 to 2021*

Age group

14 years and older

Special properties

among internet users

Method of interview

Telephone interviews and online survey

Supplementary notes

*Dates of survey: First round of survey lasted from September 8 to November 16, 2021 with16,067 participants surveyed in telephone interviews; as well as from September 8 to November 9, 2021 with 8,428 face-to-face interviews and 1,493 online interviews.

Second round lasted from April 7 to June 15, 2021 with 8,465 face to face interviews and 1,491 online interviews.

The third wave was from January 13 to March 23 with 16,050 telephone interviews and from January 13 to March 16 with 8,481 face-to-face interviews and 1,500 online interviews.

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