With the passing of every year, American craft beer consumers have become less adventurous in their brand choices. In 2019, just 21 percent of craft beer drinkers stated that they often tried a brand that they had never heard of or seen advertised before, compared to 37 percent in 2015.
How often, if at all, do you purchase a craft beer brand that you have never seen advertising for or heard of before purchasing?
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BevNET. (July 23, 2019). How often, if at all, do you purchase a craft beer brand that you have never seen advertising for or heard of before purchasing? [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/1089138/consumer-share-purchasing-unknown-craft-beer-brands-in-the-us/
BevNET. "How often, if at all, do you purchase a craft beer brand that you have never seen advertising for or heard of before purchasing?." Chart. July 23, 2019. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/1089138/consumer-share-purchasing-unknown-craft-beer-brands-in-the-us/
BevNET. (2019). How often, if at all, do you purchase a craft beer brand that you have never seen advertising for or heard of before purchasing?. Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/1089138/consumer-share-purchasing-unknown-craft-beer-brands-in-the-us/
BevNET. "How Often, If at All, Do You Purchase a Craft Beer Brand That You Have Never Seen Advertising for or Heard of before Purchasing?." Statista, Statista Inc., 23 Jul 2019, https://www.statista.com/statistics/1089138/consumer-share-purchasing-unknown-craft-beer-brands-in-the-us/
BevNET, How often, if at all, do you purchase a craft beer brand that you have never seen advertising for or heard of before purchasing? Statista, https://www.statista.com/statistics/1089138/consumer-share-purchasing-unknown-craft-beer-brands-in-the-us/ (last visited April 03, 2020)
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