• Most popular online tour operators Germany 2020

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In 2020, booking.com was the most used online travel portal in Germany. Other leading travel websites included ab-in-den-Urlaub.de and Expedia.

Leading online tour operators in Germany in 2020, by usage

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Release date

November 2020

More information

Region

Germany

Survey time period

2019 and 2020

Age group

14 years and older

Special properties

German-speaking respondents who had booked a trip online at least once before

Method of interview

Face-to-face interview

Supplementary notes

(1) Not evaluated since 2016.
(2) First evaluated in 2016.
(3) First evaluated in 2017.
(4) First evaluated in 2018.
(5) Evaluated only in 2017 and 2018.
(6) Evaluated only in 2018.
(7) Not evaluated since 2019.

Informationon sample:
Base: German-speaking population aged 14 and older.

Information on total sample:
2013: 23,083 respondents, projection to 70.33 million persons
2014: 23,093 respondents, projection to 70.53 million persons
2015: 23,090 respondents, projection to 69.24 million persons
2016: 23,102 respondents, projection to 69.56 million persons
2017: 23,106 respondents, projection to 70.09 million persons
2018: 23,086 respondents, projection to 70.45 million persons
2019: 23,120 respondents, projection to 70.60 million persons

Information on target group "German-speaking persons who have previously booked a trip online at least once":
2013: Projection to 16.95 million persons
2014: Projection to 17.42 million persons
2015: Projection to 18 million persons
2016: Projection to 19.27 million persons
2017: Projection to 27.64 million persons
2018: Projection to 24.67 million persons
2019: Projection to 24.84 million persons

The figures presented refer to the following studies:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016, 2016: VuMA 2017, 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020

Further information on methodology can be found here.

The survey question was asked in the following wording: "With which tour operator/ operators have you previously booked a trip online at least once? You can pick multiple answers."