SVOD ARPU worldwide 2018, by region

Global data gathered in 2018 showed that China collected just 2.56 U.S. dollars per subscription video on demand subscriber, despite having over 250 million subscribers across the country. Meanwhile, North American SVOD subscribers brought in more than nine dollars of revenue each on average, partially thanks to the hybrid subscription models available for services like Hulu, which offer ad-supported VOD for a lower monthly price as well as premium, ad-free subscriptions.

The subscription video on demand (SVod) market is truly a global one, and generated over 36 billion U.S. dollars of revenue worldwide in 2018, a figure expected to grow rapidly in years to come. In 2019, the United States, Saudi Arabia, Sweden, Canada, and Denmark had an SVOD penetration rate of more than 70 percent, and in 2025 it is expected that some platforms will have hundreds of millions of subscribers globally.

Subscription video on demand (SVOD) average revenue per user worldwide in 2018, by region

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Release date

June 2019



Survey time period


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