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Latin America: digital video ad spend 2020, by country

In 2020, digital video advertising market in Brazil is expected to be worth 695 million U.S. dollars. The Mexican market is valued at 385 million U.S. dollars, while the Argentine market is valued at 247 million U.S. dollars. These three countries are projected to be the largest digital video ad markets among the Latin American countries presented in the graph.

Digital video advertising spending in selected countries in Latin America in 2020

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Release date

October 2019



Survey time period

October 2019

Special properties


Supplementary notes

* Algorithm-based calculation without in-depth analysis.
Data includes all ad formats within web- or app-based video players, pre-roll, mid-roll, and post-roll video ads, text- or image-based overlays that appear in video players, native advertising. Data does not include video ads on pages that are not in a video player, video ads displayed in social networks. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on "Digital video in Latin America"

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