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OTT video revenue worldwide from 2010 to 2025

Over-the-top (OTT) media revenue is expected to reach over 167 billion U.S. dollars by 2025, more than double the 83.3 billion generated in 2019. The service has experienced massive growth over the eight years, with revenues growing exponentially from 6.1 billion U.S. dollars in 2010 to over ten times that amount in 2019.

Over-the-top providers

The term ‘over-the-top' is used to describe internet-based services that allow users to stream media content over the internet without the need for cable or satellite subscriptions. In the United States alone there were around 170 million OTT users in 2018, with many of the most popular services in the market being video-on-demand platforms like Netflix, Hulu, Amazon Prime, and Disney Plus. Netflix has more than 200 million paying subscribers worldwide making it the biggest OTT video provider in the world.

OTT - a lucrative market for advertisers

U.S.-based OTT users will spend an estimated hour on average with these services per day in 2021, and as they begin to replace traditional media such as television, the platform has become beneficial for both consumers and advertisers. Not only are OTT users more receptive to advertisement than TV viewers, but the platforms themselves allow advertisers to better target their ads to specific demographics or types of consumers that are more likely to be interested in their products or services.

Over-the-top (OTT) TV and video revenue worldwide from 2010 to 2025

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Release date

May 2020



Survey time period

2010 to 2019

Supplementary notes

* Forecast.
Data prior to 2019 comes from previous reports.

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