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LatAm: digital video ads view-through rate 2018, by country

Published by Statista Research Department, Jan 7, 2021
The graph shows the view-through rates (VTR) of digital video advertising in selected countries in Latin America in the second half of 2018. In Mexico, out of a 100 people who loaded a digital video ad, 72.46 percent watched the video to the end.

View-through rate of digital video advertising in selected countries in Latin America in 2nd half 2018

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Release date

February 2019

Region

LAC

Survey time period

H2 2018

Special properties

Figures are representative for campaigns run by Impaktu; General industry averages may vary

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