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LatAm: digital video ads view-through rate 2018, by country

Published by Statista Research Department, Feb 21, 2020
The graph shows the view-through rates of digital video advertising in selected countries in Latin America in the second half of 2018. In Mexico, out of a 100 people who loaded a digital video ad, 72.46 percent watched the video to the end.

View-through rate of digital video advertsing in selected countries in Latin America in 2nd half 2018

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© Statista 2020

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Release date

February 2019

Region

Central and South America, Mexico

Survey time period

H2 2018

Special properties

Figures are representative for campaigns run by Impaktu. General industry averages may vary.

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