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Importance of availability of fair trade products for consumers in Belgium 2019

As of 2019, a sizable share of consumers surveyed in Belgium indicated that being able to purchase fair trade products was important to them. Just under half of consumers surveyed in 2019 indicated that they found it important to have the option of purchasing fair trade products, while the share of respondents who did not consider this to be important or who were neutral about the topic amounted to 42 percent for the same period.

How important is it for you to be able to buy fair trade products?

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Release date

December 2019



Survey time period

July 26, 2019, to August 19, 2019

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties


Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Hoe belangrijk vindt u het dat producten die u kan kopen fair trade zijn?" (English: How important is it for you to be able to purchase fair trade products?)

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