According to a survey conducted by Kantar Media, 62 percent of the respondents in the Philippines stated accessing media through radio or audio for the past 12 months. Notably, 52 percent of consumers have used radio to access media in the past seven days.
Frequency of radio usage among consumers in the Philippines in 2018
Characteristic
Share of respondents
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Kantar. (June 27, 2019). Frequency of radio usage among consumers in the Philippines in 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1096952/philippines-consumer-radio-usage-frequency/
Kantar. "Frequency of radio usage among consumers in the Philippines in 2018." Chart. June 27, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1096952/philippines-consumer-radio-usage-frequency/
Kantar. (2019). Frequency of radio usage among consumers in the Philippines in 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1096952/philippines-consumer-radio-usage-frequency/
Kantar. "Frequency of Radio Usage among Consumers in The Philippines in 2018." Statista, Statista Inc., 27 Jun 2019, https://www.statista.com/statistics/1096952/philippines-consumer-radio-usage-frequency/
Kantar, Frequency of radio usage among consumers in the Philippines in 2018 Statista, https://www.statista.com/statistics/1096952/philippines-consumer-radio-usage-frequency/ (last visited July 27, 2024)
Frequency of radio usage among consumers in the Philippines in 2018 [Graph], Kantar, June 27, 2019. [Online]. Available: https://www.statista.com/statistics/1096952/philippines-consumer-radio-usage-frequency/