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Highest-paid YouTube stars 2018

Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)

by J. Clement, last edited Dec 4, 2018
Highest-paid YouTube stars 2018 This statistic presents the estimated annual earnings of selected YouTube channel creators. As of June 2018, it was estimated that video game reviewer PewDiePie, the creator of one of the most popular Youtube channels, based on the number of subscribers, had annual earnings amounting to 15.5 million U.S. dollars. Earnings include advertising revenues as well as sponsored content and event appearances.
Further information

Created in 2005, YouTube has become one of the most popular social networks worldwide. As of the first quarter of 2015, the global penetration rate among the online population was 81 percent.

As of December 2018, the most-subscribed YouTube channels did not only include popular music artists such as Justin Bieber but also video game commentators or comedy creators. Despite their professional video production values and full-time work commitment to YouTube videos, many of these current YouTube celebrity channels were based on user-generated content such as make-up tutorials, video game commentaries or comedy sketches. As of September, the most-viewed YouTube channel was Ryan ToysReview, featuring children’s toys.
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Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)

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