Highest-paid YouTube stars 2019

As of June 2019, it was estimated that video game reviewer PewDiePie, the creator of one of the most popular Youtube channels, based on the number of subscribers, had annual earnings amounting to 13 million U.S. dollars. Earnings include advertising revenues as well as sponsored content and event appearances. The highest-earning YouTube star was Ryan Kaji (Ryan ToysReview) with earnings of approximately 26 million U.S. dollars during the measured period.

Further information

Created in 2005, YouTube has become one of the most popular social networks worldwide. As of the first quarter of 2015, the global penetration rate among the online population was 81 percent.

As of December 2019, the most-subscribed YouTube channels did not only include popular music artists such as Justin Bieber but also video game commentators or comedy creators. Despite their professional video production values and full-time work commitment to YouTube videos, many of these current YouTube celebrity channels were based on user-generated content such as make-up tutorials, video game commentaries or comedy sketches. As of September, the most-viewed YouTube channel was Ryan ToysReview, featuring children’s toys.

Estimated annual earnings of selected YouTube channel creators as of June 2019

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Release date

December 2019



Survey time period

year ending June 1, 2019

Supplementary notes

All values are estimates. The list measures earnings before subtracting management fees and taxes. The source defines a YouTube Star as someone whose primary form of digital and media revenue comes from YouTube.

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