Penetration rate of SVoD among internet users Japan 2019, by gender

According to an online survey conducted in November 2019, 28 percent of male internet users in Japan were using subscription video on demand (SVoD) services. The share was considerably lower among female respondents. Among people who did not already use such services, women were also less interested than men in using them in the future.

Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by gender

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Release date

December 2019



Survey time period

November 26 to 30, 2019

Number of respondents

1,100 respondents

Age group

17-69 years

Special properties

550 male and 550 female respondents; internet users

Method of interview

Online panel

Supplementary notes

Original question: "Regarding 'subscription video on demand services' that let you watch as many movies or drama series as you want if you pay a fixed amount on a monthly basis, please choose the answer that fits your current situation."

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Statistics on "Streaming in Japan"

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