According to an online survey conducted in November 2019, 28 percent of male internet users in Japan were using subscription video on demand (SVoD) services. The share was considerably lower among female respondents. Among people who did not already use such services, women were also less interested than men in using them in the future.
Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by gender
550 male and 550 female respondents; internet users
Method of interview
Online panel
Supplementary notes
Original question: "Regarding 'subscription video on demand services' that let you watch as many movies or drama series as you want if you pay a fixed amount on a monthly basis, please choose the answer that fits your current situation."
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Marketing Research Camp. (December 18, 2019). Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved August 09, 2020, from https://www.statista.com/statistics/1097064/japan-share-internet-users-use-or-plan-to-use-svod-by-gender/
Marketing Research Camp. "Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by gender." Chart. December 18, 2019. Statista. Accessed August 09, 2020. https://www.statista.com/statistics/1097064/japan-share-internet-users-use-or-plan-to-use-svod-by-gender/
Marketing Research Camp. (2019). Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: August 09, 2020. https://www.statista.com/statistics/1097064/japan-share-internet-users-use-or-plan-to-use-svod-by-gender/
Marketing Research Camp. "Share of Internet Users Who Use or Plan to Use Subscription Video on Demand (Svod) Services in Japan as of November 2019, by Gender." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1097064/japan-share-internet-users-use-or-plan-to-use-svod-by-gender/
Marketing Research Camp, Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1097064/japan-share-internet-users-use-or-plan-to-use-svod-by-gender/ (last visited August 09, 2020)
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