iQiyi, backed by the tech giant Baidu in China, is one of the largest online video platforms in the world. During the week of Chinese New Year in 2020, iQiyi's Kiwi TV accounted for 32 percent of the market, followed by Tencent Jiguang TV with a 22 percent share. The major video on demand (VOD) services in China had around 200 minutes of daily viewership length during Spring Festival in 2020.
Market share of video on demand (VOD) platforms during Spring Festival in China in January 2020, based on viewing rates
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GozenData. (February 17, 2020). Market share of video on demand (VOD) platforms during Spring Festival in China in January 2020, based on viewing rates [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1098848/china-market-share-of-vod-platforms-during-lunar-new-year/
GozenData. "Market share of video on demand (VOD) platforms during Spring Festival in China in January 2020, based on viewing rates." Chart. February 17, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1098848/china-market-share-of-vod-platforms-during-lunar-new-year/
GozenData. (2020). Market share of video on demand (VOD) platforms during Spring Festival in China in January 2020, based on viewing rates. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1098848/china-market-share-of-vod-platforms-during-lunar-new-year/
GozenData. "Market Share of Video on Demand (Vod) Platforms during Spring Festival in China in January 2020, Based on Viewing Rates." Statista, Statista Inc., 17 Feb 2020, https://www.statista.com/statistics/1098848/china-market-share-of-vod-platforms-during-lunar-new-year/
GozenData, Market share of video on demand (VOD) platforms during Spring Festival in China in January 2020, based on viewing rates Statista, https://www.statista.com/statistics/1098848/china-market-share-of-vod-platforms-during-lunar-new-year/ (last visited August 18, 2022)
