Market share of VOD services during Chinese New Year in China 2020

iQiyi, backed by the tech giant Baidu in China, is one of the largest online video platforms in the world. During the week of Chinese New Year in 2020, iQiyi's Kiwi TV accounted for 32 percent of the market, followed by Tencent Jiguang TV with a 22 percent share. The major video on demand (VOD) services in China had around 200 minutes of daily viewership length during Spring Festival in 2020.

Market share of video on demand (VOD) platforms during Spring Festival in China in January 2020, based on viewing rates

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Release date

February 2020



Survey time period

January 24 to 30, 2020

Special properties

based on the OTT rating system of GozenData ORS

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Statistics on "Lunar New Year in China"

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