Most chosen FMCG brands in urban areas Vietnam 2022, by penetration rate

Most chosen FMCG brands in Vietnam's urban areas in 2022, by penetration rate

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Release date

June 2023

Region

Vietnam

Survey time period

2022

Special properties

among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

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Statistics on " FMCG market in Vietnam "

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