Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017

This statistic shows the answers to a survey question on how often consumers in the Netherlands purchased either fashion, accessories, shoes or jewelry via the Internet in 2017. Approximately one third of the respondents indicated they used e-commerce to buy any of these products between one or three times in the last 12 months. 20 percent of the respondents indicated they never purchased fashion, accessories, shoes or jewelry online.

Approximately 40 percent of the telecom retail sales were done online, making this the product segment with the largest share of e-commerce sales in the Netherlands in 2017. On the other hand, in the food and near-food category this percentage reached three percent.

Share of consumers who purchased fashion, accessories, shoes or jewelry online in the Netherlands in 2017

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Release date

February 2018



Survey time period


Number of respondents

1,000 respondents

Age group

18-66 years

Special properties


Supplementary notes

The source does not specify the date of the survey or the type of survey that was used.

The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Online fashion in the Netherlands"

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