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Consequences of the COVID-19 pandemic affecting advertising companies in Poland 2020

In 2020, 79 percent of companies in the online advertising communication sector in Poland experienced a decrease in income due to the coronavirus (COVID-19) pandemic. Moreover, 70 percent of the companies needed to change budget plans, and 63 percent had to limit investments and spending.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Impact of the coronavirus (COVID-19) pandemic on online advertising communication companies in Poland in 2020

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Release date

April 2020



Survey time period

April 9-22, 2020

Number of respondents


Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The respondents were mainly member companies of IAB Poland, which included the largest publishers and advertising networks (23 interviews) and media agencies and houses (24 respondents). Some interviews were also conducted with advertisers (21 interviews) and other companies (14 respondents) related to the digital communication ecosystem.

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Statistics on "Coronavirus (COVID-19) in Poland"

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