COVID-19: food brands consumers bought in Britain in April 2020

As of April 2020 in Great Britain, Cadbury recorded the highest current customer score of 43.3 index points, which translated to 5.3 percentage point increase as compared to a corresponding period in the prior year. Heinz, an American food processing company, ranked second with 36.1 index points.

Brand index of brands in the grocery sector in Great Britain in March/April 2019 and 2020*

Characteristic	2019	2020
Cadbury	38	43.3
Heinz	30	36.1
Walker	25.6	28.2
Cathedral City	22.6	27
Birds Eye	19.7	24.7
Lurpak	17.2	19.2
Hellmann's	14.8	19
Mccain	14.2	18.7
Doritos	13.3	16.5
Yorkshire Tea	13.7	16.4
John West	12.2	16.4
Nescafé	15.9	16.2
Pringles	14.3	15.9
Mars	13.9	15.4
McVities's	10.4	15.4

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

April 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

March 23, 2019 to April 27, 2019 and March 23, 2020 to April 27, 2020

Supplementary notes

* Source adds the following information:
"YouGov BrandIndex Current Customer score asks consumers whether they have purchased from a brand in the past 30 days.
The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback."

Citation formats