Number of people buying salty snacks Germany

While the decrease was slight, annually less and less Germans bought salty snacks. Around 21.25 million did so in 2023. As is the case with observing consumption and purchase figures for other food products, on a broader scale the data is indicative of a possible shift in consumption patterns and preferences.

A grain of salt

The German snack market offers a variety of products. Nut mixes saw the highest production volume in recent years, at over 136,000 tons in 2023. Potato chips and sticks were produced in somewhat smaller amounts, while cookie and savory biscuits production actually decreased more noticeably during the timeline shown. For comparison, the number of people who bought cookies or sweet snacks did not change significantly in the last few years, with around 19.16 million consumers reaching for something sugary. Whether salty or sweet, many of the snacks offered are processed foods, which, while they definitely have their fans, also raise growing health concerns among experts and consumers alike. These concerns also extend to daily salt consumption levels, which may be exacerbated by frequently eating salty snacks.

Snacking away

Worldwide, the U.S. confectionery and snacks market generated a revenue of over 129 billion U.S. dollars. Other leading markets making up the top five included China, Russia, Japan and Germany. Revenue figures obviously also depend on the size of the country, besides the general industry development. The savory snacks market value in Germany is predicted to increase in the coming years, with around 4.2 billion U.S. dollars expected in 2024. The convenience of snack products as such, both salty and sweet, means that they are here to stay, even if consumer trends may be changing towards a demand for differently manufactured goods.

Number of people in Germany who bought salty snacks in the last 14 days from 2019 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 bis 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and older in private housholds at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on methodology available here.

This question was asked during the survey in the following wording: "Could you please look through this list of food and other products and name all that you personally have bought in the last 14 days? - Salty snacks."

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