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Motivations for attending outdoor events in the UK 2018

In 2018, some of the most common motivations for attending outdoor events in the United Kingdom were the opportunity to spend time with friends and family, the ability to meet like-minded individuals, and the level of entertainment they provide. The opportunity to volunteer was of somewhat lower importance, compared to other reasons.

Motivations for attending outdoor events in the United Kingdom (UK) in 2018*

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Release date

October 2019


United Kingdom

Survey time period


Number of respondents


Method of interview

Online survey

Supplementary notes

* The source specifies the following information regarding the sample: "4,435 usable responses have been gathered, of which 2,995 respondents had been to at least one outdoor event in 2018. This sample size is large enough to give a 95% confidence interval of +/- 4.1% to the overall results. Modifications were made for those who had included non-2018 events (e.g. Glastonbury) and overseas events. A small adjustment was also made to recognise overseas visitors."

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