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Most important audio initiatives for publishers worldwide 2020

A survey conducted in late 2019 among publishing leaders worldwide explored the importance of certain audio initiatives in the industry, and found that 53 percent of participants considered daily news podcasts and chat interview podcasts to be key initiatives for their businesses in 2020. By contrast, spoken word material was considered the least crucial business initiative among publishers. Podcasts are considered important as they can help to attract younger audiences and generate additional revenue, and will likely feature more and more in the publishing industry in years to come.

Most important audio initiatives for publishers in 2020 according to industry leaders worldwide as of December 2019

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Source

Release date

2020

Region

Worldwide

Survey time period

December 2019

Number of respondents

217 respondents

Age group

18 years and older

Special properties

participants selected to reflect a strategic sample of select industry leaders, not a representative sample

Method of interview

Online survey

Supplementary notes

Question: There are new opportunities opening up in audio and voice with growing audiences and advertising revenue, to what extent will the following initiatives be important for your company in 2020?
Survey from 233 participants from 32 countries selected to reflect a strategic sample of select industry leaders, not a representative sample. Here the number of respondents was 217.

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Statistics on "Podcasts in the United Kingdom (UK)"

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