A survey revelead that podcast users across all age groups indicated a preference for paying podcasters directly for their content, and in fact 78 percent of adults aged 55 or above paid or donated money to podcasters themselves rather than to publishers or networks like Luminary. Meanwhile, consumers aged 18 to 34 years old were more likely than their older peers to pay via podcast networks or platforms.
Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by age group
Base: All US adult podcast users who have paid/donated to access/listen to a podcast
Method of interview
Online survey
Supplementary notes
And which of the following have you ever paid or donated money to in order to access/listen to a podcast?
Missing figures were not provided by the source as they amounted to less than one percent.
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YouGov. (June 16, 2020). Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by age group [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1127657/podcast-payment-method-us-age-group/
YouGov. "Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by age group." Chart. June 16, 2020. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1127657/podcast-payment-method-us-age-group/
YouGov. (2020). Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by age group. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1127657/podcast-payment-method-us-age-group/
YouGov. "Most Popular Methods of Paying or Donating Money to Access or Listen to a Podcast in The United States as of June 2020, by Age Group." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1127657/podcast-payment-method-us-age-group/
YouGov, Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by age group Statista, https://www.statista.com/statistics/1127657/podcast-payment-method-us-age-group/ (last visited November 15, 2024)
Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by age group [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1127657/podcast-payment-method-us-age-group/