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Reasons for podcast listening in Finland 2020

Published by E. Niinimäki, Dec 1, 2020
According to a survey from 2020, the most common reason for podcast listening in Finland was entertainment. 74 percent of respondents stated that they listen to podcasts to be entertained, while 49 percent said that they want to learn something new. Ten percent of respondents listened to podcasts because they wanted to follow trends.

Why do you listen to podcasts?

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Sources

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Release date

April 2020

Region

Finland

Survey time period

February 2020

Number of respondents

557 respondents

Age group

15-64 years

Special properties

Respondents who have listened to podcasts during the past six months

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Valitse seuraavista sopivimmat. Kuuntelen podcasteja, koska..."

Multiple answers were possible.

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