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Market share of tablet device vendors in the U.S. 2019 and 2020

In April 2020, Apple was the leading tablet vendor in the United States, accounting for 66.2 percent of the market. Amazon ranked second among other vendors, occupying 13.1 percent of the U.S. tablet market, whilst Samsung placed third with a share of 12.3 percent of the market.

Apple’s iPad: A consumer favorite

  With close to seven billion U.S. dollars in global revenue from the latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around 30 percent, ten percent more than its closest competitor Samsung.

Modern-day tablets

  A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With average prices of around 260 U.S. dollars, these devices are relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers. Tablet ownership worldwide is projected to reach around 20 percent by 2021.

Market share of leading tablet device vendors in the United States from June 2019 to June 2020

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Release date

July 2020


United States

Survey time period

2019 to 2020

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Tablet market in the U.S."

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