Consumer tablets average price in the U.S. 2018-2023

The average price of a consumer tablet in the United States is expected to come to around 261.3 U.S. dollars in 2019. Forecasts suggest that consumer tablet prices will gradually decrease in the coming years, reaching an average price of around 255.4 dollars by 2023.

Tablet market

Tablet computers are mobile devices that give users access to many of the functions of standard desktops or laptops but come in a smaller, more portable package. The technology has been around since the 1990’s but hadn’t experienced widespread success until Apple’s release of the iPad in 2010. Today, more tablets are shipped each year than desktop computers and tablet computers have become one of the most popular computing devices available. Over half of all U.S. based adults own a tablet in 2019, compared to just eight percent in 2011.

Tablet Brands

Apple is the world’s largest tablet computer vendor, regularly recording total yearly shipments of over 40 million units. Samsung, Huawei, and Amazon are the market’s next most successful vendors, each shipping well over 10 million units per year. While Microsoft and Google may not be among the market’s most popular sellers of tablets, they are both heavily involved in the tablet industry through the use of their operating systems, both of which account for significant portions of the total market share.

Average price of consumer tablets in the United States from 2018 to 2023

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2019


United States

Survey time period

September 2019

Supplementary notes

* Forecast

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Tablet market in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.