Consumers trying new food & bev brands during the COVID-19 outbreak U.S. 2020

Healthy foods were the food category consumers were most likely to have tried new brands of and planned to continue buying the brand after the coronavirus outbreak in the United States in 2020. Thirty-five percent of respondents indicated that they were trying new healthy food brands, followed by 29 percent trying new snack and junk food brands.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Share of consumers trying and intending to continue buying new food and beverage brands due to the COVID-19 outbreak in the United States in 2020

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Source

Release date

May 2020

Region

United States

Survey time period

April 16 to 18, 2020

Number of respondents

1,287 respondents

Age group

18 years and older

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Statistics on "Coronavirus: impact on food and beverage trends in the U.S."

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