Global market share of Amazon private label products 2019

This statistic presents the worldwide market share held by Amazon-owned private label brands as of 2019. AmazonBasics, which offers household goods and electronics, accounted for 57.8 percent of total sales by all Amazon private label brands. Amazon Elements, the company's private label brand for vitamins and supplements, contributed 1.6 percent of the total.

Market share held by Amazon private label products worldwide as of 2019, by brand

Market share
AmazonBasics (household goods, electronics)57.8%
Other brands19%
Amazon Collection (jewelry)7.8%
Amazon Essentials (men's and women's clothing)4.7%
Pinzon (bedding and towels)2.1%
Solimo (household goods)1.8%
Amazon Elements (vitamins and supplements)1.6%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2019



Survey time period

March 2019

Supplementary notes

Numbers may not add up to 100 percent due to rounding. Region is presumed.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.