Podcast users likely to start paying for content in the U.S. 2020, by gender

Published by

Marie Charlotte Götting,

Mar 14, 2022

A survey amongst American podcast users found that most adults who had only ever accessed podcasts for free were unlikely to pay for one in the coming year. This is consistent in a gender comparison, although men demonstrated a slightly higher wlllingness to pay; a total of 22 percent of male respondents indicated they would consider paying to listen to a podcast, compared to 18 percent of women.

Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by gender

Characteristic	All adults	Male	Female
Very/ somewhat likely	20%	22%	18%
Not very/ not at all likely	80%	78%	82%

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Release date

June 2020

More information

Region

United States

Survey time period

June 8 to 10, 2020

Number of respondents

1,030 respondents

Age group

18 years and older

Special properties

Base: All US adult podcast users who have never paid/donated to listen/access a podcast

Method of interview

Online survey

Supplementary notes

Question: How likely, if at all, would you be to pay or donate money to access/listen to a podcast in the next 12 months (i.e. until early June 2021)?

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