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Online purchase behavior during COVID-19 pandemic Indonesia 2020

Published by Hanadian Nurhayati-Wolff, Oct 19, 2021
According to a survey conducted by Rakuten Insight, 55 percent of the respondents stated they purchased more online during the COVID-19 pandemic in Indonesia as of May 2020. In contrast, only 9 percent said they did not make online purchases.

Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020

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Source

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In cooperation with
Rakuten Insight
Release date

June 2020

Region

Indonesia

Survey time period

May 7 to 30, 2020

Number of respondents

5,623 respondents

Age group

16 years and older

Special properties

among 2,627 female and 2,996 male respondents

Method of interview

Online survey

Supplementary notes

Original survey question: how did your online purchase behavior change during the COVID-19 pandemic?

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