First-time online shoppers since COVID-19 2020, by country

Share of consumers that shopped online for the first time since the coronavirus pandemic was declared in 2020, by country

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Source

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Release date

December 2020

Region

Worldwide

Survey time period

September 9 to 28, 2020

Number of respondents

10,055 (spread across 11 countries)

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information about New Zealand: "Due to a smaller sample size, this percentage is only significantly higher than Japan."

The period 'since the coronavirus pandemic was declared' refers to mid-March to mid-September 2020.
How the original survey question was phrased, was not provided by the source.

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