Online traffic KPI change YoY 2021

In May 2021, online traffic worldwide decreased by 24 percent compared to the index period in May 2020, and the global conversion rate also decreased by 8.1 percent.

Year-on-year change in online traffic worldwide as of May 2021

Characteristic	Last month compared last month 2020	Month on Month
Traffic	-24%	-1.4%
Pageviews	-28.7%	-2.3%
Time per session	-30.1%	-2.6%
Conversion rate	-8.1%	-2.9%

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Release date

June 2021

More information

Region

Worldwide

Survey time period

May 2021 compared to January 2021

Number of respondents

1,400 sites

Special properties

16+ billion sessions and 90+ billion page views

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