Online traffic change YTD by industry 2021

The global coronavirus pandemic is affecting consumer behavior worldwide. In May 2021, online traffic in the cosmetics segment decreased by 2.2 percent compared to the reference period in January 2021.

Change in online traffic of selected industries worldwide as of May 2021

Characteristic	Change in traffic
Travel	11.4%
Finance	1%
Media	-1.6%
Cosmetics	-2.2%
Telecom	-5.8%
Luxury	-6.5%
Consumer Equipment	-6.6%
Fashion	-9.5%
Food Supplies	-20%

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Release date

June 2021

More information

Region

Worldwide

Survey time period

May 2021 compared to January 2021

Number of respondents

1,400 sites

Special properties

16+ billion sessions and 90+ billion page views

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