Coronavirus global online traffic impact as of October 2020, by industry

The global coronavirus pandemic is affecting consumer behavior worldwide. In October 2020, online traffic in the supermarket segment increased by 34.8 percent compared to the reference period in January 2020. Online visits in the tourism sector decreased by 43.7 percent during the measured period.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Coronavirus impact on online traffic of selected industries worldwide as of October 2020

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Release date

November 2020



Survey time period

October 2020 compared to January 2020

Number of respondents

1,400 sites

Special properties

30+ billon sessions

Supplementary notes

According to the source, data is "based on 30+ billion sessions and 150+ billion page views from January 1 up through last month. We have compared behaviors across 20+ industries in 26 countries. The reference period taken into account for the index is January 2020, when the situation was still stable."

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Statistics on "Coronavirus: impact on media consumption worldwide"

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