Reasons for increasing e-commerce activities Singapore 2020 by gender

Published by
R. Hirschmann,
May 29, 2024
According to a survey conducted by Rakuten Insight in Singapore 64 percent of the female respondents increased their online purchases because they wanted to minimize their time outside the house and practiced social distancing. The same survey also shows Singaporeans decreased their online purchases because of the economical impact during the pandemic.

Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender

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Release date

June 2020

Region

Singapore

Survey time period

May 7 to 30, 2020

Number of respondents

3,349 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
1,997 female respondents
1,352 male respondents

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