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Reasons to stop purchasing online among consumers Indonesia 2020 by age group

According to a survey conducted by Rakuten Insight in Indonesia, 78 percent of the respondents aged 45 to 54 stated they preferred shopping in a physical store and being able to inspect the product before buying it during COVID-19 pandemic as of May 2020. Meanwhile, 19 percent of the respondents aged 16 to 24 years old, stated that they wanted to support local brick and mortar shops during the crisis.

Main reasons to stop purchasing online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Indonesia

Survey time period

May 7 to 30, 2020

Number of respondents

1,187 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would not continue buying products online after businesses are open and social distancing measures are lifted

Method of interview

Online survey

Supplementary notes

Original survey question: why would you stop purchasing items online/on e-commerce sites?

The survey was conducted among
211 respondents aged 16 to 24 years old,
341 respondents aged 25 to 34 years old,
295 respondents aged 35 to 44 years old,
197 respondents aged 45 to 54 years,
143 respondents aged 55 years and above

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