Vietnam: change of online purchase behavior during coronavirus 2020

According to a survey by Rakuten Insight on online shopping during COVID-19, 58.49 percent of respondents stated that they purchased more online. In the same survey, the majority of respondents claimed that they made online purchases several times a month.

Change in online purchase behavior during coronavirus (COVID-19) among respondents in Vietnam in 2020

Characteristic	Share of respondents
I purchased more online	58.49%
No impact	25.12%
I purchased less online	9.07%
I do not make online purchases	7.32%

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Release date

June 2020

More information

Region

Vietnam

Survey time period

May 7 to 30, 2020

Number of respondents

3,209 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: How did your online purchase behavior change during the COVID-19 pandemic?

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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