Vietnam: reasons for decreasing online shopping during coronavirus 2020

According to a survey by Rakuten Insight on online shopping during COVID-19, 67.01 percent of respondents claimed that they decreased the number of online purchases because they have been affected by the economic impact and have been trying to reduce unnecessary expenses. In the same survey, 58.49 percent of respondents stated that they purchased more online.

Main factors for decreasing e-commerce activity during coronavirus (COVID-19) among respondents in Vietnam in 2020

Characteristic	Share of respondents
I have been affected by the economic impact of the COVID-19 pandemic and am trying to reduce unnecessary expenses	67.01%
I wanted to go out to the shops as it was the only possibility I had to go outside	23.02%
The items I wanted to purchase were not available/ were constantly out-of-stock	22.34%
The delivery times are too long now that demand has increased	21.99%
The prices of the items I wanted to purchase had increased due to limited stock and high demand	11.34%
Others	3.78%

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Release date

June 2020

More information

Region

Vietnam

Survey time period

May 7 to 30, 2020

Number of respondents

291 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: Why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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