Singapore: reasons for increasing online purchases during COVID 19 by age group 2020

According to a survey conducted by Rakuten Insight in Singapore, 62 percent of the respondents aged 55 and above stated they increased their online purchases to minimize their time outside the house and practiced social distancing as of May 2020. The same survey shows that Singaporeans also decreased their online purchases due to the economical impact during the pandemic.

Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years old and above
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Release date

June 2020

More information

Region

Singapore

Survey time period

May 7 to 30, 2020

Number of respondents

3,349 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
484 respondents aged 16 to 24 years old,
1,197 respondents aged 25 to 34 years old,
923 respondents aged 35 to 44 years old,
478 respondents aged 45 to 54 years,
267 respondents aged 55 years and above

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