According to a survey conducted by Rakuten Insight in Indonesia, 67 percent of the respondents aged 55 and above stated they increased their online purchases to minimize their time outside the house and practiced social distancing as of May 2020. The same survey shows that Malaysians also decreased their online purchases due to the economical impact during the pandemic.
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and above
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Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
877 respondents aged 16 to 24 years old,
3,186 respondents aged 25 to 34 years old,
1,891 respondents aged 35 to 44 years old,
630 respondents aged 45 to 54 years,
297 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1128971/malaysia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group ." Chart. June 11, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1128971/malaysia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group . Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1128971/malaysia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in Malaysia as of May 2020, by Age Group ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128971/malaysia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group Statista, https://www.statista.com/statistics/1128971/malaysia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/ (last visited July 27, 2024)
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Malaysia as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128971/malaysia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
