Global sports fans' opinion on sport sponsorship in 2019

Published by
Christina Gough,
Jul 20, 2020
Sports sponsorship is a very lucrative industry for sponsors and professional teams alike. With many fans showing extreme loyalty to their chosen teams, sponsors try to tap into this fanaticism to sell their products. According to a 2019 report, 25 percent of sports fans stated that they noticed brands that teams and athletes wear during games and events.

Public opinion on sports sponsorship among sports fans worldwide in 2019

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Release date

July 2019

Region

Worldwide

Survey time period

July 2019

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