Highest-paid athletes off-the-field earnings 2023

A May 2023 study examined the combined off-the-field earnings of the 50 highest-paid athletes worldwide. In the past 11 years, the total off-the-field income has nearly doubled from roughly 556 million U.S. dollars in 2012 to more than one billion U.S. dollars in 2023.

Combined off-the-field earnings for the world’s 50 highest-paid athletes from 2012 to 2023 (in million U.S. dollars)

Characteristic	Off-the-field earnings in million U.S. dollars
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Release date

May 2023

More information

Region

Worldwide

Survey time period

2012 to 2023

Supplementary notes

The source specifies that the off-the-field estimates are based on estimates of sponsorship deals, appearance fees, and licensing income for the 12 months leading to May 1, in addition to cash returns from businesses operated by the athlete.
The source specifies that while investment income is excluded in the estimate, payouts from equity stakes sold by the athlete are accounted for. Moreover, earnings are not deducted based on taxes or agents' fees.

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