In 2022, the sport sponsorship deal with the highest value in Europe was between Oracle and Oracle Red Bull Racing, with a value of between 80 and 90 million euros. The second-highest value deal was between Standard Chartered and Liverpool FC, with a fee of 70 to 80 million euros.
Highest value sports sponsorship deals in Europe in 2022
(in million euros)
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Strive. (April 21, 2023). Highest value sports sponsorship deals in Europe in 2022 (in million euros) [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1448885/sports-sponsorship-europe-highest-value/
Strive. "Highest value sports sponsorship deals in Europe in 2022 (in million euros) ." Chart. April 21, 2023. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1448885/sports-sponsorship-europe-highest-value/
Strive. (2023). Highest value sports sponsorship deals in Europe in 2022 (in million euros) . Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1448885/sports-sponsorship-europe-highest-value/
Strive. "Highest Value Sports Sponsorship Deals in Europe in 2022 (in Million Euros) ." Statista, Statista Inc., 21 Apr 2023, https://www.statista.com/statistics/1448885/sports-sponsorship-europe-highest-value/
Strive, Highest value sports sponsorship deals in Europe in 2022 (in million euros) Statista, https://www.statista.com/statistics/1448885/sports-sponsorship-europe-highest-value/ (last visited December 07, 2024)
Highest value sports sponsorship deals in Europe in 2022 (in million euros) [Graph], Strive, April 21, 2023. [Online]. Available: https://www.statista.com/statistics/1448885/sports-sponsorship-europe-highest-value/